Marketing assistant - Job Description

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 Responsible for proposing and assisting the firm in developing and implementing selected marketing initiatives.  The Marketing Administrator will coordinate marketing efforts with lawyers and staff in the office as well as with the external bodies and offices. This is an example job description only but may assist you with your research. 

Job Responsibilities: 
Client Communications
Design and develop marketing materials, e.g. corporate brochure, articling brochure, personal and practice group profiles, website, etc.
Develop and integrate marketing activities across service areas, e.g. logo, templates for request for proposals, powerpoint, etc.
Develop and maintain the firm’s website; keep site content fresh and updated in coordination with the outside webmaster
Monitor production of marketing materials to ensure consistency and appropriateness 
 
Public Relations / Advertising
Develop and implement the firm’s public relations program, to include internal and external publications (e.g. newsletters, client alerts, greeting cards, etc.) that enhance public awareness of the firm
Develop and implement the firm’s advertising program - design and place advertisements; negotiate contracts with media; work with design agencies on advertising campaigns
Evaluate and implement firm participation in sponsorships and community programs
 
Business Development
Coordinate, review, edit and design responses to Request for Proposals
Oversee planning and execution of client seminars, lawyer speaking engagements, special events, panel participation and other ad hoc marketing efforts
Internet and marketing research
Schedule and coordinate regular meetings of the Business Development Committee and implement initiatives
 
Practice Group Coordination
Attend various practice group meetings to assist lawyers with the development of marketing initiatives and identifying opportunities for cross-marketing
 
Marketing Training
Monitor various mediums for developments in the area of law firms and law firm marketing and distribute articles of interest
Supervise the marketing assistant and the day-to-day operations of the Marketing Department
Coordinate marketing CLE programs for lawyers and staff
 
Administrative
 
Maintain oversight of the firm’s marketing database
Prepare annual marketing budget and approve and monitor marketing-related expenses
 
 
Job Qualifications:
formal marketing education
experience in a law firm environment
familiarity with the services provided by a full-service corporate law firm
understand needs and expectations of law firm clients
ability to communicate with and gain confidence of lawyers and staff
ability to adapt to and work within the firm’s culture
excellent interpersonal, oral and written communication skills
highly organized and ability to work independently
able to manage multiple projects while prioritizing work assignments
working knowledge of word processing, desktop publishing, presentation software, database management and spreadsheet applications
internet research
   knowledge of website marketing

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