The appointment of a Trade Sales & Promotions Coordinator is a key part of the ongoing business development strategy for both xxxx and xxxxxx. 

The role is very important to the company and the holder will report directly to the Business Development Director.

Role Overview

The responsibilities of the Trade Sales & Promotions Coordinator will include:

·         To take responsibility for specific Trade & Wholesale accounts as agreed with the Business Development and Sales Directors

·         To assist the external Key Account Manager with the administration of his customers

·         To develop promotions for customers specifically tailored to their market segment

·         To complete and circulate an accurate promotions calendar

·         To proactively manage a number of direct accounts including regular telesales calling to generate orders

·         To liaise with the Sales Administration department to ensure accurate customer on-going and promotion pricing

·         To ensure that all new customer enquiries for the Trade & Wholesale sector are actioned promptly within a 48 hour period from receipt

·         To analyse the effectiveness of promotions and provide summary reporting

·         To attend external trade shows as required

·         To assist the Business Development Director with the sales forecasting process

·         To liaise with internal departments to ensure customer orders are delivered in full and on time

·         To produce a monthly report summarising key sales activity

·         To liaise closely with the Finance team in respect of pricing authorisation

·         To ensure that the Finance team are immediately aware of negotiated price adjustments

·         To take an active role as a key member of the sales and marketing team in the development of sales strategy

·         Other ad hoc assignments as may be required

Candidate Overview

The ideal candidate will come from a background in sales, ideally within FMCD where the main customers were Builders Merchants, Distributors and Wholesalers. The candidate must be a good communicator and be able to analyse data. The candidate will also have experience of developing and managing promotions and working with an external sales team to maximise customer’s sales potential.

Salary Package – Commensurate with skills, knowledge & experience


Candidate Detail - Hard Skills


Skill / Experience




·          Minimum GCSE  level Education

·         Ideally some formal training in sales promotion / telesales

Currently operates as

·         Sales Administrator

·         Sales Promotion

·         Telesales executive


Sector background

·         Manufacturing in FMCD



·         Manufacturing environment

·         Trade Market

·         Hardware Wholesale Market


·         Good communicator able to initiate calls to key customers

·         Understands pricing disciplines & customer profitability

·         Has previously developed promotions targeted at specific customer segments

·         Highly organised with a penchant for accuracy

·         Good knowledge of supply chain requirements

·         Ability to control cost

·         Ability to think on feet & provide solutions

·         A degree of creativity in developing promotion flyers

·         Good knowledge and ability with Excel, Word, PowerPoint & Publisher



·         Good Analytical skills

·         Appreciation of sales analysis

·         Ability to work under pressure

·         Flexible approach to working hours

·         An understanding of external sales personnel

·         Some experience of forecasting




Candidate Detail  - Soft Skills






Is prepared to put the right amount of work in to get the job done

Objective oriented

Works to company objectives and completes the task through setting and measuring personal objectives


Has the drive and energy to achieve objectives


Has a structured approach to organising and prioritising  workload

Detail oriented

Understands and uses fact and detail to ensure “right first time”


Able to work with the team around them

Able to build strong relationships with customers and colleagues in other departments




·         good spoken and written communication skills

·         excellent negotiating and networking skills

·         mathematical ability, to work with figures  

·         good judgement and analytical ability

·         an organised approach

·         accuracy and attention to detail

·         good business sense

·         leadership skills and the ability to work well as part of a team

·          the ability to work under pressure and meet deadlines

·         choosing products for promotions

·         liaising with planning to make sure that customer goods are made on time

·         presenting new ideas to senior managers

·         writing reports

·         researching new products and suppliers, for example by checking catalogues or attending trade fairs

·         Assisting the BDD with forecasting